statement
The founder of the Kazan clothing brand ABDA, Emma Khisamova, says she had a "third sister complex" because she long wore her sisters' hand-me-downs, first bought new clothes in large quantities, and now creates them herself.
A statement by Эмма Хисамова. Statements are as reported by the cited publishers — not verified by DecisionGateway.
«У меня комплекс третьей сестры: я долго и упорно донашивала вещи за своими сестрами. Сначала я покупала новые вещи в большом количестве, а сейчас создаю их сама», — говорит основательница казанского бренда одежды ABDA Эмма Хисамова.
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In 2021 Khisamova launched her clothing brand for 2.6 million rubles, and today she sells it on two floors in the center of Kazan.businessgazeta · statementThe entrepreneur recalls that an attempt to save on fabric resulted in a ruined batch, and she had to leave Wildberries because of product substitution and returns of worn items.Эмма Хисамова · statementFrom age 16 she worked in a luxury boutique, at 18 she traveled to Milan as a buyer, and over the following 8 years she built a federal chain of fashion stores.businessgazeta · statementZavadskikh admitted he was also in favor of changes because he is responsible for the company's future.Андрей Завадских · statementThe new brands added include luxury brands Chanel, Dior, & YSL Beauty.mothershipsg · statementAn Ethiopian entrepreneur has launched a local initiative producing reusable sanitary pads to address menstrual poverty and stigma.Addis Standard · statement